A callback, in terms of comedy, is a joke which refers to one previously told in the set. The second joke is often presented in a different context than the one which was used in the initial joke. Callbacks are usually used at or near the end of a set, as the aim is to create the biggest laugh at the end of a comic set. The main principle behind the callback is to make the audience feel a sense of familiarity with the subject matter, as well as with the comedian. It helps to create audience rapport. When the second joke is told, it induces a feeling similar to that of being told a personal or in-joke.