Metonymy (/mɨˈtɒnɨmi/ mi-TONN-ə-mee) is a figure of speech used in rhetoric in which a thing or concept is not called by its own name, but by the name of something intimately associated with that thing or concept. Metonyms can be either real or fictional concepts representing other concepts real or fictional, but they must serve as an effective and widely understood second name for what they represent.
For instance, "Hollywood" is used as a metonym (an instance of metonymy) for US cinema, because of the fame and cultural identity of Hollywood, a district of the city of Los Angeles, California as the historical center of movie studios and movie stars.
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