Monday, March 17, 2014

Après-ski

Après-ski (French: after skiing) refers to going out, having drinks, dancing, and generally socializing after skiing. It is popular in the Alps, where skiers often stop at bars on their last run of the day while still wearing all their ski gear. The concept is similar to the nineteenth hole in golf. This can also happen anywhere in the world where there is snow. In the United States, the term is used more broadly to describe the atmosphere of ski resorts and ski culture, ski themed architecture and decor, and the ski oriented lifestyle in general.

Austria is considered to be the country of provenance, for example, the Austrian ski resorts St. Anton, Ischgl, Sölden, Saalbach-Hinterglemm and the Zillertal. In the Netherlands, après-ski huts are found in many clubs and bars. In these huts, après-ski music is played, which is mostly covers or parodies of old songs. These huts are aimed primarily at young adults and teenagers.

The term après-ski is also being increasingly applied in a derogatory sense, to describe those whose interest in snow sports is mainly confined to image, such as expensive prestige brands of equipment and seasonal ski-wear fashion.

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