Mand is a term that B.F. Skinner used to describe a verbal operant
in which the response is reinforced by a characteristic consequence and
is therefore under the functional control of relevant conditions of
deprivation or aversive stimulation. One cannot determine, based on form
alone, whether a response is a mand; it is necessary to know the kinds
of variables controlling a response in order to identify a verbal
operant. A mand is sometimes said to "specify its reinforcement"
although this is not always the case. Skinner introduced the mand as one
of six primary verbal operants in his 1957 work, Verbal Behavior.
Chapter three of Skinner's work, Verbal Behavior,
discusses a functional relationship called the mand. A mand is a form of
verbal behavior that is controlled by deprivation, satiation, or what
is now called motivating operations (MO), as well as a controlling
history. An example of this would be asking for water when one is water
deprived ("thirsty"). It is tempting to say that a mand describes its reinforcer,
which it sometimes does. But many mands have no correspondence to the
reinforcer. For example, a loud knock may be a mand "open the door" and a
servant may be called by a hand clap as much as a child might "ask for
milk."