droplift

"droplifting" is a term coined by Richard Holland of Turntable Trainwreck to describe a unique form of record distribution - the reverse of shoplifting. It involves dropping a disc of your music in the racks of a record store without knowledge of the store's owner or staff. This is a tactic which has been used by Richard to promote releases from his previous project (The Institute for Sonic Ponderance), and we suspect it is something that many different independent musicians have tried at some point to get their work out to the public.